: Nipsey famously preached the importance of owning masters and vertical integration. He even sold copies of his Crenshaw mixtape for $100 to prove the value of his brand, catching the attention of JAY-Z .
While most rappers gave away music for free to build a buzz, Nipsey preached ownership. He sold Crenshaw for $100. He sold Mailbox Money for $1,000. He viewed music as intellectual property, not promotional material. nipsey hussle victory lap zip
It looks like there's no response available for this search. Try asking something else. [DISCUSSION] Nipsey Hussle - Victory Lap (5 Years Later) : Nipsey famously preached the importance of owning
Commercially, Victory Lap was a success, debuting at number four on the Billboard 200 and selling 53,000 album-equivalent units in its first week. It also earned Nipsey his first Grammy Award nomination for Best Rap Album at the 61st Annual Grammy Awards—a well-deserved validation of his years of dedication. He sold Crenshaw for $100