Roman-raphaelson Book On Writing Pdf [2026 Update]

Kenneth Roman (former Chairman of Ogilvy & Mather) and Joel Raphaelson use their extensive advertising backgrounds to treat every piece of business writing as a pitch. They argue that readers in a corporate environment are busy, distracted, and impatient. To cut through the noise, your writing must be functional rather than literary. 1. The Power of Directness

: Use natural language as if you were speaking face-to-face with the reader. roman-raphaelson book on writing pdf

In the original Ogilvy memo (which the Roman-Raphaelson book glorifies), the rule is absolute: Don't use jargon, legalese, or fancy words. Kenneth Roman (former Chairman of Ogilvy & Mather)

for emails or proposals based on the book? A summary of David Ogilvy's 10 rules for writing? roman-raphaelson book on writing pdf