Diamonds are valuable not because they are rare (they aren't), but because of the perception created by De Beers.
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Rory Sutherland’s groundbreaking book, Alchemy: The Surprising Power of Ideas That Don't Make Sense , challenges the tyranny of logic. As the Vice Chairman of Ogilvy, Sutherland has spent decades decoding why people buy what they buy. His core thesis is simple: Diamonds are valuable not because they are rare
Spreadsheets capture what happened in the past under specific conditions. They cannot predict the explosive success of an irrational, emotional breakthrough. Conclusion If you share with third parties, their policies apply