Intip Abg — Mandi Updated

| Initiative | Platform/Tool | Primary Users | Benefits | |------------|---------------|---------------|----------| | | Web‑portal & Android app (www.abgmandi.gov.pk) | Traders, farmers, exporters | Real‑time price posting, transaction logs, and inventory snapshots. | | e‑Auction System | Cloud‑based bidding platform (partnered with Kashier fintech) | Large‑scale buyers, exporters | Transparent price discovery; average transaction value rose 15 % after launch (2024). | | Mobile Weather & Advisory Service | SMS & WhatsApp bot “ABG‑Weather” | Smallholder farmers (≈ 30 % of mandi users) | Early warning on frost, pest outbreaks; reported 4‑day reduction in crop loss. | | Digital Payment Gateway | Integrated QR‑code payment (bank‑linked & mobile‑money) | All market participants | Cash handling down 60 % (2024), faster settlements. | | Traceability QR Codes | Unique ID per lot, linked to farm‑origin data (seed, pesticide usage) | Export buyers, regulators | Meets EU & GCC traceability requirements; opened new export lanes for Basmati rice (2025). |

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