If you are implementing the strategies from Sell Like Crazy , keep these essential rules in mind:
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: These prospects are actively looking to make a purchase immediately. This is where 99% of your competitors are fighting. If you are implementing the strategies from Sell
Once a prospect enters your world through your HVCO, you must eventually present them with a paid solution. Suby advocates for creating a "Godfather Offer"—an offer so good, they can't refuse it. This is where 99% of your competitors are fighting
Only 3% of people are "ready to buy now". Your biggest growth opportunity lies in educating and nurturing the other 97%.
To capture the 97% of the market not ready to buy today, you must lead with value. This is done through a . Rules for a Great HVCO
He turned to the section on copywriting. Sabri Suby talked about the "Vomit Draft"—writing without editing, pouring every benefit, every feature, and every emotion onto the page.