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The Architects of Imagination: Inside the World’s Most Popular Entertainment Studios and Productions CFO Spencer Neumann declared at an investor conference

Netflix, meanwhile, remains a content-spending behemoth. CFO Spencer Neumann declared at an investor conference in 2025, “We’re not anywhere near a ceiling,” as the streamer increased spending by approximately $1.6 billion to about $18 billion annually. In late 2025, industry observers noted that Warner Bros. Pictures had been acquired by Netflix, a seismic shift that further blurs the line between traditional studio and streaming platform. In 2025, franchises accounted for more than half

In 2025, franchises accounted for more than half of the wide-release output across the seven major studio slates—the first time since 2021 that this has been true. However, many of the highest-performing IP from US-based studios took a backseat to first-time film franchises and formerly dormant properties. Marvel, DC, and Jurassic World all saw new entries hit theaters in 2025, and none earned more than $1 billion—including all three Marvel Cinematic Universe films. At the same time, original films like Ryan Coogler’s Sinners broke through, and 2026 will test whether original momentum can survive a crowded blockbuster slate.