Her writing has also taken aim at the global consumption of kawaii culture. Unlike Western observers who view Hello Kitty and pastel aesthetics as harmless fun, Ichiki identifies a "structural violence" in cuteness. In a 2019 lecture at the University of British Columbia, she argued: "Cuteness is a muzzle. When a woman is angry, she is ugly. When she is sad, she is inconvenient. But when she is cute, she is silent. My films are the recordings of what happens when the muzzle is removed."
As a singer, Ichiki has released several singles and albums, showcasing her vocal range and versatility. Her music often features upbeat and catchy melodies, suitable for anime soundtracks and radio broadcasts. miho ichiki
– A deeply personal essay film about a miscarriage. Ichiki films landscapes (rivers, highways, empty playgrounds) while playing voicemails she left for her doctor and her husband that were never returned. The film is silent except for her own disembodied voice. It is rarely screened due to its emotional intensity. Her writing has also taken aim at the