In 2005, during the nascent era of mobile internet and multimedia messaging services (MMS) in India, a video began circulating online. The footage secretly captured actress Soha Ali Khan during a private grooming session at a boutique salon in Mumbai. The recording was taken without her knowledge or consent, utilizing a hidden camera (often referred to as a "spy cam") embedded within the facility.

સૈફની બેન સોહાનું MMS સ્કેન્ડલ! - Divya Bhaskar

The virality of the clip sparked a polarized and intense debate across social media, focusing on several key issues: