Indonesian viral culture is heavily driven by and Ramadhan-themed content .
(RANS) (TikTok/YouTube): A major entertainer focusing on family lifestyle, professional, and cultural initiatives. 3. Top Upcoming Indonesian Films (2026)
Alongside it, the trend took the world by storm. It all started with a video of an 11-year-old Indonesian boy named Rayyan Arkhan from Riau, who danced energetically on a traditional Pacu Jalur (racing boat) to the song "Young Black & Rich". This celebration of local culture was so contagious that it was imitated by global superstars, including NFL star Travis Kelce , MotoGP champion Marc Marquez , and even entire football teams like Paris Saint-Germain (PSG) and AC Milan . These viral moments are powerful examples of how local Indonesian culture, shared through popular video formats, can bridge divides and become a universally understood source of joy and entertainment.