=link= - Asmr

For those who do not experience the tingle (known as "non-responders"), watching an ASMR video can be an alienating or even irritating experience. The whispering and mouth sounds can trigger a negative reaction called (a hatred of certain sounds). This duality—that one person's relaxation is another's "nails on a chalkboard"—has contributed to polarized public opinion and the mocking of ASMR as "weird" in mainstream media discourse.

ASMR is highly subjective. What triggers a profound tingle in one person might do nothing for another. However, research has identified several common categories of triggers that reliably induce the response in susceptible individuals. For those who do not experience the tingle